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After I was introduced me to Adfly (Pay-Per-Click)… I spent around 4 hours doing some research:
In any business… you should always be looking at leverage. How much leverage in any business action do you get on your efforts.
I am always looking at the numbers and treat running a business almost like a science. Numbers fascinate me. And I like to study the ROI (return on investment). Particularly the return on investment of time for ammount of effort put in.
Linkn (Pay-Per-Click) for example pay out $7 dollars per 1000 clicks as apposed to Adfly’s $4.
This is an example of identifying the most efficient ROI for your effort…. this of course is based on the assumption – that all other things are equal – between these two services, and it is as easy to get the clicks with one program as it is in another. This would perhaps require a split test. Creating virtually identical splash pages for example… but one has the ‘Adfly’ URL and one has the ‘Linkn’ URL and then split them in the same ad campaign and check the numbers.
This is something I don’t personally have time to do, as you would perhaps have to clock up several thousand clicks to get back enough relevant data to tell a story.
I consider the following service to have a greater ROI than both Adfly and Linkn:
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Who is the Self Leader?
The self leader is any individual, who learns to integrate objective facts, and separate them from subjective opinions. Objective facts of reality will not budge …based upon an individuals whim or desire.
Since this Blog is largely based around marketing, this article is focused around that area of productivity. The productive individual, who gets things done, and does so in a specific way, that leads to successful outcomes, whether they know it or not, has learned to integrate certain aspects of reality.
The Self leader was first identified by the business entrepreneur Mark Hamilton. In books such as Rapid Wealth Power and Cosmic Business Control among other works.
The ability to find objective strategies that work, is the ability to basically find the several basic elements within any business, that work and repeat those actions. To give an example: through much testing by individual entrepreneurs who work in the specific area of online marketing. It has been shown, through objective identification of the facts, that trying to sell off a squeeze page, is a poor strategy (squeeze pages have been specifically covered in another article) .
But there is a more general principle that comes out of the understanding, that one cannot sell directly off a squeeze page ….that understanding is that the entrepreneur who is promoting a particular item or service does not close the sale.
The only person who ever closes a sale is the customer. This is a huge wake up call, to those with the seller mentality ….It does not work. Not only does it not work, often trying to force the close of a sale, is very counter productive.
The entrepreneur’s real goal, should be simply to get their product or service, in front of the eye-balls of as many customers as possible, and that is essentially it. No amount of hard sell will persuade the ‘potential’ customer, to become a customer. The quicker the individual entrepreneur or indeed, the sales team within a corporation ….wake up to the fact that trying to sell, is a failed business model, the quicker they can grow their business.
It follows from what has just been said, that selling is not the way of good business. Rather, simply to put a product or service in front of potential customers is the key to long term success.
But it is more than just exposing a customer, to your offer or service. The good entrepreneur knows that a happy customer, is a well looked after customer.
If you have grown a customer base, maybe through some form of lead capture. Then you should keep those customers sweet. Don’t just try to sell to your customers. Again the ‘sell’ is a bad business strategy. Rather, thing in terms of service. What can you give to your customers. Always thing in terms of better service and offering good service round the particular niche they respond to ….then, if you do put a product or service, in front of their ‘eye-balls’ you have a warm customer who is open to your offers ….why, because you have developed a trust relationship ….there is no faking here, that trust should be 100% genuine, based on quality service.
The day you wake up from the idea of trying to sell, to the idea of offering genuine service, is the day you genuinely have a chance to grow your business. By simply offering quality service, unforced sales will naturally follow.
Remember, the start of this article discussed objective marketing. There is nothing more objective, than getting down to the mathematics of your business, essentially studying the numbers ( I highly recommend the book ‘Rapid Wealth Power’ by Mark Hamilton for an understanding of the numbers in business), an example of such study, would be a simple split test of your advertising copy, integrated with autoresponder lead capture …testing the two ‘head-to-head’ ….this is what is meant by being objective within a business dynamic and cutting through subjective business actions, that are essentially shooting many business owners ‘in-the-foot’.
It is this objective study of the numbers, that has lead to the conclusion that, direct selling does not work. A basic understanding comes down to knowing, that the only person who closes the sale is the customer. You have one job in the first instance, get your product or service in front of eye-balls ….and then let them decide. If you get the customer on your side. From then on, all your business actions should be driven by good customer service.
Finding a Niche Market for Your Business
Selecting a niche for your business, goes a long way to taking the effort out of your marketing efforts. Too many individuals start up a business with a woolly mind-set…unable to categorize their business, and instead simply going for a very general audience.
Good marketing, requires clear thinking, and a direct ‘front-line-attack’, in knowing who your niche audience is going to be. Once you have selected a particular niche for your business, you will find it far easier to plan and create a template for your business. Having a niche market to aim at – focuses the mind – and forces you to think in a focused fashion.
There are several methods to identifying a potentially profitable niche. One method, is to simply direct your attention to your favorite hobby, or toward a subject, in which you are already fairly knowledgeable. Once you have decided on a possible niche market, or preferably several possibilities…then the research begins. This is where many on-line marketers fall down, they fail to research, this can be a costly error…both in time and money – never mind self-esteem.
Research is the ultimate watch word and is ahead of the – ‘word gang’ – in every marketing plan to which you are likely to partake. Research really is everything…it is the fundamental starting point. Get this right and everything else will naturally follow. Get the research wrong, then you are potentially doomed to failure, before you even start.
So, what is meant by research? – this is such a general term. Well, in terms of marketing a particular niche, it essentially means researching the viability of the niche. Is it potentially profitable…or is there too much competition. And that is essentially it. Good research is almost magical…when you have done your research well, it is like a having a ‘search engine’ in your head, that naturally ‘spits-out’ a game plan or template, that focuses your mind, in the direction you need to proceed. But an under-researched niche will leave you mentally fuzzy – and not having a direct game plan on which to proceed.
One is of course, not obligated to begin research within a niche with which they are already knowledgeable…in fact, in many cases, the niche of your interest may not be viable, in terms of competition – either too much or too little. In this case, simply start with a blank slate. Simply do some research on different subjects, and find something, that you may be interested in focusing on. If it is a viable potential niche – then go for it.
Obviously this second option, may involve more work….But you may actually benefit, in the long term from greater rewards.
Are you optimizing your Website/Blog. Optimization is a combination of many things… such as finding good keywords, and then drawing upon good content that is relative to those keywords, and capturing that content and keyword optimization – under the ‘umbrella’ of your niche.
Time is Not Your Enemy
Time is not your enemy, despite what the old bromide might say. Time is your best friend, or at least it can be, when used in the correct way. How do you schedule your day? – do you just let it happen and do one thing after another ? …essentially on the ‘spur-of-the moment’.
Why not organize your time around particular activities. For example …make it a habit of making your important phone calls at the same hour everyday, then for the next hour concentrate on your email list, and then perhaps the content for your Website or Blog, and so on.
This way of organizing your time, virtually squeezes out inefficiency from your day …and forces you to focus, laser like on one activity at a time.
This is similar to the idea of the devision of labor …that is more-often-than-not, associated with Henry Ford: time is allocated to time stations so that one man puts in rivets all day long, and another puts on wheels. This completely revolutionized, not only the car industry, but every industry that copied the model.
What Henry Ford did through the division of labor, you can essentially do with the devision of your physical movements (this concept was brought to my attention, by Mark Hamilton) in the book: The Self Leader (a book I highly recommend).
What do you do with any tasks that don’t seem to fit your schedule, as Mark Hamilton put it: “the nit-pit work, that shoots most managers in the foot” …the answer is to allocate those tasks to one time of day too …Mark Hamilton calls it the ‘operations-mini-day (mini-days is another concept of Mark Hamilton, he essentially sees each physical movement or set of similar tasks as schedules, within their own mini-day, time slot …thus: a phone calls mini-day, a letter writing mini-day, an operations (nit-pick work) mini-day.







Web Traffic Titan is a new site that says it guarantees more web visitors and online advertising with very little effort or cost. More importantly, it promises higher CONVERSIONS–signups and sales. So I decided to put it to the test…








